Brand Central, a global licensing brand consultancy that provides comprehensive business solutions in the areas of brand extensions, manufacturer representation, and trend intelligence to some of the world’s most recognized brands, is celebrating its 20th year in business.
The agency was founded in 2001 by Ross Misher, chief executive officer, and has generated more than 500 licensing agreements over the past two decades in business. The agency celebrates this milestone with its past and present employees, clients, retailers and industry friends.
Brand Central has been one of the pioneers in the licensing industry, creating unique partnerships from making one of the first influencer retail collabs at Kitson to a Target Couture boutique collection to innovations in food and beverage licensing.
The company continues to innovate, launching a new e-commerce service for its clients and outside partners.
To mark the occasion, Brand Central is offering special pricing on its Brand Central Insights service during Licensing Expo Virtual through Aug. 30. Brand Central Insights is a trend intelligence service in the licensing industry. It provides clients with curated, custom trend reports, including actionable recommendations on leveraging each trend to drive business growth.