YouTube Star to Keynote BLE

YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube. 

April 6, 2018

YouTube Star to Keynote BLE

Fitness guru Cassey Ho of the YouTube channel Blogilates will take the BLE stage in October.

YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.

The keynote will take place at 12:30 p.m. on the first day of the show, Oct. 13.  

“This is the first time we have focused on a YouTube celebrity at BLE, and the session will provide a fascinating insight into how brands can leverage the digital landscape,” says Darren Brechin, event director, BLE.

Ho is an entrepreneur and the creator of Blogilates, the largest female fitness channel on YouTube with more than 2.5 million subscribers. Her program, "Pop Pilates," is the official Pilates format of all 24 Hour Fitness gyms in the U.S. She also has her own line of apparel, accessories, DVDs, and most recently, is the author of a fitness book. Ho started her business while in college and is now followed by more than 1 million people on Instagram. She also won the Streamy Award for Best Health and Wellness Channel in both 2014 and 2015.

In

her keynote address, Ho will discuss building a brand on YouTube and creating an effective licensing program to follow. 

"A lot of people may think of me as a YouTube star and fitness instructor, but I'm also the CEO and head designer of my merchandise lines,” she says. “I know my audience very well, so it makes it simpler to come up with new products. That's the perk of selling to a community, not just customers." 

The keynote forms part of the Licensing Academy program of talks and seminars held during BLE. All Licensing Academy sessions are free to attend. A second keynote will be held on Oct. 14 with Sophia Jansson, creative director of Moomin Characters and niece of Moomins' creator Tove Jansson.

Brand Licensing Europe 2015 will take place Oct. 13-15 at London's Olympia exhibition hall.

For a full listing of Licensing Academy sessions and for more information on Brand Licensing Europe,

click here

.

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