Licensees have been licensees for decades. But recently there is a trend for manufacturers to shed the traditional license agreement and purchase the brand
- or a whole company outright, often keeping their core business category for themselves and even becoming licensors for additional categories. So what do licensees want? Sometimes they want to own the brand! Our panel of licensees-turned-brand owners/licensors will share their experience buying companies – setting criteria, due diligence, goals to expand business, when to pull the trigger (and when not to) and most importantly how to find these kinds of opportunities.
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Michael Rinzler, Executive Vice President & Partner, Jazwares
Juli Boylan, Global Head, Outbound Licensing, Spin Master
Cindy Levitt, Senior Vice President of Licensing, Mad Engine
Vincent Nesi, Co-Founder & Managing Partner, Icarus Capital Group
Moderator: Steven Heller, Esq., The Brand Liaison