License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

License Global Live

Webinar: Ordering Up: How F&B is Feeding Limited Edition Drops

Food & Beverage (Webinar Promo)_770x400 V2 On-Demand.jpg
Webinar Information


French fry socks, ice cream-inspired sneakers, fast food-themed hotels, chicken-scented clogs… these are just some of the creations that happen when food and beverage brands tap into the world of collabs. The real shock: they all sold out within minutes. This shows just how powerful these unique and unexpected marketing strategies can be when timeless food brands team up with new partners, creating the latest pop culture buzz.

This webinar will dive into how companies in the food and beverage industry are bending the rules when it comes to the limited edition drops and creating new product extensions that surprise and delight.



Daniel Avener, Chief Executive Officer, MDR Brand Management

DanielAvener (2).png



Ernie Savo, Senior Director, Global Licensing and Business Development, The Hershey Company

Julian Baek, Associate Brand Manager – PopsicleUnilever

Jen Levin, Brand Licensing Manager, North AmericaMondelēz International

Ernie Savo.pngJulian Baek.pngJen Levin.png