French fry socks, ice cream-inspired sneakers, fast food-themed hotels, chicken-scented clogs… these are just some of the creations that happen when food and beverage brands tap into the world of collabs. The real shock: they all sold out within minutes. This shows just how powerful these unique and unexpected marketing strategies can be when timeless food brands team up with new partners, creating the latest pop culture buzz.

This webinar will dive into how companies in the food and beverage industry are bending the rules when it comes to the limited edition drops and creating new product extensions that surprise and delight.

MODERATOR:

Daniel Avener, Chief Executive Officer, MDR Brand Management

SPEAKERS:

Ernie Savo, Senior Director, Global Licensing and Business Development, The Hershey Company

Julian Baek, Associate Brand Manager – Popsicle, Unilever

Jen Levin, Brand Licensing Manager, North America, Mondelēz International