French fry socks, ice cream-inspired sneakers, fast food-themed hotels, chicken-scented clogs… these are just some of the creations that happen when food and beverage brands tap into the world of collabs. The real shock: they all sold out within minutes. This shows just how powerful these unique and unexpected marketing strategies can be when timeless food brands team up with new partners, creating the latest pop culture buzz.
This webinar will dive into how companies in the food and beverage industry are bending the rules when it comes to the limited edition drops and creating new product extensions that surprise and delight.
Chief Executive Officer
MDR Brand Management
Senior Director, Global Licensing and Business Development
The Hershey Company
Associate Brand Manager – Popsicle
Brand Licensing Manager, North America