From themed pop-up experiences to immersive restaurants and resorts, the desire to show brand affinity in all aspects of life – and move beyond the physical product – motivates consumers to show up, share and engage. What does the new generation of location-based experiences look like?
Starting from the wildest concepts to making that dream a reality, hear from leaders across experiential initiatives on how you can help bring your intellectual property to life in increasingly creative ways.
Matt Proulx, Vice President, Location Based Entertainment,
George Wade, Founder & President,
Bay Laurel Advisors
Warren Schorr, Vice President, Business Development & Global Licensing,
Judith Rubin, Editor,