Webinar: Location-Based Events and Experiences

License Global

January 14, 2022

Session Details

Date: Dec 1, 2021

Time: 13:00 UTC

Duration: 1 Hours

From themed pop-up experiences to immersive restaurants and resorts, the desire to show brand affinity in all aspects of life – and move beyond the physical product – motivates consumers to show up, share and engage. What does the new generation of location-based experiences look like?

Starting from the wildest concepts to making that dream a reality, hear from leaders across experiential initiatives on how you can help bring your intellectual property to life in increasingly creative ways.


  • Matt Proulx, Vice President, Location Based Entertainment, Hasbro, Inc.
    • George Wade, Founder & President, Bay Laurel Advisors
      • Warren Schorr, Vice President, Business Development & Global Licensing, Crayola
        • Judith Rubin, Editor, InPark Magazine


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