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License Global Live

Webinar: Location-Based Events and Experiences

Webinar Information
Start Date: Dec 02, 2021 - 09:00 AM PST


From themed pop-up experiences to immersive restaurants and resorts, the desire to show brand affinity in all aspects of life – and move beyond the physical product – motivates consumers to show up, share and engage. What does the new generation of location-based experiences look like?

Starting from the wildest concepts to making that dream a reality, hear from leaders across experiential initiatives on how you can help bring your intellectual property to life in increasingly creative ways.


  • Matt Proulx, Vice President, Location Based Entertainment, Hasbro, Inc.
  • George Wade, Founder & President, Bay Laurel Advisors
  • Warren Schorr, Vice President, Business Development & Global Licensing, Crayola
  • Judith Rubin, Editor, InPark Magazine

Live Event Speaker Bar with Judith.jpg