Understanding what the consumer wants will always be at the core of any successful licensing, extension or retail program. But, creating something that stands out in a changing marketplace is a process that requires like-minded collaborators and a ground-breaking creative approach.
License Global Live brings Global Icons and Fred Segal together in a webinar that discusses navigating modern consumer needs and how brands can use intellectual property to make an impact.
Jeff Lotman, CEO of Global Icons & Owner Fred Segal
Lizz Wasserman, Executive Vice President, Creative, Fred Segal
Dana Dang, Head of Social, Fred Segal
Moderator: Ben Roberts, Senior Content Editor (EMEA), License Global