Webinar: Global Icons x Fred Segal: How to Collaborate with the Consumer in Mind

September 16, 2021

Session Details

Date: Sep 8, 2021

Time: 16:00 UTC

Duration: 44 minutes

Understanding what the consumer wants will always be at the core of any successful licensing, extension or retail program. But, creating something that stands out in a changing marketplace is a process that requires like-minded collaborators and a ground-breaking creative approach.

License Global Live brings Global Icons and Fred Segal together in a webinar that discusses navigating modern consumer needs and how brands can use intellectual property to make an impact.

 

SPEAKERS:

Jeff Lotman, CEO of

Global Icons

& Owner

Fred Segal

Lizz Wasserman, Executive Vice President, Creative, 

Fred Segal

Dana Dang, Head of Social, 

Fred Segal

Moderator: 

Ben Roberts, Senior Content Editor (EMEA),

License Global

 

 

 

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