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License Global Live

Webinar: Global Icons x Fred Segal: How to Collaborate with the Consumer in Mind

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Webinar Information

Understanding what the consumer wants will always be at the core of any successful licensing, extension or retail program. But, creating something that stands out in a changing marketplace is a process that requires like-minded collaborators and a ground-breaking creative approach.

License Global Live brings Global Icons and Fred Segal together in a webinar that discusses navigating modern consumer needs and how brands can use intellectual property to make an impact.



Jeff Lotman, CEO of Global Icons & Owner Fred Segal

Lizz Wasserman, Executive Vice President, Creative, Fred Segal

Dana Dang, Head of Social, Fred Segal

Moderator: Ben Roberts, Senior Content Editor (EMEA), License Global


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