Understanding what the consumer wants will always be at the core of any successful licensing, extension or retail program. But, creating something that stands out in a changing marketplace is a process that requires like-minded collaborators and a ground-breaking creative approach.

License Global Live brings Global Icons and Fred Segal together in a webinar that discusses navigating modern consumer needs and how brands can use intellectual property to make an impact.

SPEAKERS:

Jeff Lotman, CEO of Global Icons & Owner Fred Segal

Lizz Wasserman, Executive Vice President, Creative, Fred Segal

Dana Dang, Head of Social, Fred Segal

Moderator: Ben Roberts, Senior Content Editor (EMEA), License Global