Understanding what the consumer wants will always be at the core of any successful licensing, extension or retail program. But, creating something that stands out in a changing marketplace is a process that requires like-minded collaborators and a ground-breaking creative approach.
License Global Live brings Global Icons and Fred Segal together in a webinar that discusses navigating modern consumer needs and how brands can use intellectual property to make an impact.
Jeff Lotman, CEO of
Lizz Wasserman, Executive Vice President, Creative,
Dana Dang, Head of Social,
Ben Roberts, Senior Content Editor (EMEA),