WBCP to Soar at Toy Fairs

Warner Bros. Consumer Products, in partnership with DC Entertainment, is taking to the skies with a superhero showcase at both the International Toy Fair Nuremberg.

April 6, 2018

WBCP to Soar at Toy Fairs

Studio plans to showcase superhero brands in Nuremberg and New York.

Warner Bros. Consumer Products, in partnership with DC Entertainment, is taking to the skies with a superhero showcase at both the International Toy Fair Nuremberg, taking place now, and the International Toy Fair New York Feb. 13-16.

WBCP plans to showcase products from

Batman v Superman: Dawn of Justice

and its new franchise "DC Super Hero Girls."

For

Batman v Superman: Dawn of Justice

, global master toy licensee Mattel will display its vast toy line, which includes action figures, vehicles, play sets and collectible figures. Additional licensees, such as the LEGO Group, Sakar, Rubie’s

Costume, Funko, Thinkway Toys and more will also showcase the iconic heroes.

Furthermore, the Batmobile from the upcoming movie will be on display at both toy fairs.

In addition to

Batman v Superman

, Mattel will also be showcasing the new "DC Super Hero Girls" brand, which focuses on the female superheroes and villains of the DC universe for the first time. The collection will feature several industry-firsts

including a 6-inch action figure designed for girls, a 12-inch collection of action dolls and action role-play toys for girls.

WBCP also continues to support a strong DC Comics TV slate with "The Flash," "Arrow" and "Gotham"; its classic animation brands such as "Scooby-Doo" and "Looney Tunes"; TV series like "The Big Bang Theory"; franchises including

Harry Potter

and

The Wizard of Oz

; and many more properties rounding out the studio's portfolio.

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