In the third and final keynote of the three-day online event, Mangal will present “The Wayfair Boost: Leveraging Ecomm Ads for Product Programs.” B&LIS delegates will learn how brands can launch their products effectively online, get the right exposure from day one and continue to optimize advertising strategies to gain market share by category.
He will highlight which levers brands can pull on – from reviews and imagery to shipping options and sponsored programs – as well as how and when to use them to boost sales while optimizing return-on-ad spend.
“The session will be a mix of broad ways to market on e-comm platforms and quickly diveinto strategic and tactical levers you can pull to boost your sales, including an overview of insights and data points you should be asking your account manager for to make better decisions and stretch your marketing budgets,” says Mangal.
Mangal’s keynote takes place on the final day of B&LIS, which focuses on “Content and Digital Transformation.”
The event’s opening keynote on June 9 is a fireside chat and live audience Q&A with Lars-Johan Jarnheimer, chairman, IKEA Group. Opening B&LIS’s “Trends and Retail” day, Jarnheimer will discuss the art of innovating amid disruption during his session, including his experience with IKEA, how to lead a brand in an ever-changing market and effectively engaging with consumers. Day Two will delve into “CSR and Sustainability” and is headlined by the Smurfs’ Philippe Glorieux and Caroline Petit of the United Nations Regional Information Center.
Taking place in just three weeks, B&LIS has been designed specifically to help middle-management, business leaders and owners navigate the changing retail, content and consumer landscape. Three-day passes, which include access to 30+ live sessions, networking with more than 200 delegates and on-demand contact until June 30, cost just £249 (£224 for Licensing International members). Qualified retailers are invited to attend free of charge.
Delegates from the following companies have already signed up to attend: Aldi, Aykroyd & Sons, Amazon, Asda, Blue's Clothing, Character World, Chupa Chups, DC Thomson Media, Dreamtex, EMP Merchandising, General Mills, Hachette, HTI Toys, Jaz Toys, Popgear, Primark, Simba Dickie, Tesco, Walt Disney Company, Beanstalk, The Entertainer, Unilever, ViacomCBS and Schwager & Steinlein Verlag.
Confirmed speakers include:
- Ankit Mangal, director, Wayfair;
- Lars-Johan Jarnheimer, chairman, Ingka Holding, IKEA Group;
- Philippe Glorieux, marketing, communications and family entertainment head, IMPS - the Smurfs;
- Caroline Petit, deputy director, UNRIC;
- Rikesh Desai, licensing director, merchandise, partnerships and interactive, U.K. and EMEA consumer products, BBC Studios;
- John Friend, head, “Halo” and Xbox consumer products, Microsoft;
- Stephanie Freeman, global licensing manager, outbound licensing, The LEGO Group;
- Gabrielle Sims, licensing head, FatFace;
- Dan Avener, chief executive officer, MDR Brand Management;
- Lisa Hey, product development head, Character World;
- Karen Hewitt, co-founder, Character.com;
- Susan Bolsover, licensing and consumer products director, Penguin Random House;
- June Kirkwood, sustainable licensing consultant, Nutmeg Licensing & Sustaineers Consultants;
- Simon Gresswell, managing director, SGLP;
- Gary Pope, co-founder, Kids Industries;
- Graham Saltmarsh, managing director, Licensing International, U.K.;
- Ben Roberts, content editor, License Global;
- Claire McClelland, client executive, entertainment, Kantar;
- Dorian Bloch, senior client director, market intelligence, GfK;
- Helena Mansell-Stopher, founder, Products of Change;
- Ian Shepherd, founder and chief executive officer, The Social Store;
- Emily Aldridge, global licensing head, Abysse Corp;
- Charlotte Delobelle, European brand ambassador, Fashion Snoops;
- Kate French, senior category manager, softlines (footwear, accessories, home and gifting), Hasbro;
- Steven Plackett, managing director, Vista Stationery & Print (Carousel Calendars);
- Dan Grant, licensing director, Danilo;
- Adriana Batty, co-founder, Lyfcycle;
- Leonora Aixas, co-founder, DNA Brands;
- Steve Cox, U.K. sales director, Keel Toys;
- Susan Stanley, licensing director, Brands In Limited;
- Mark Bezodis, licensing managing director, Perry Ellis International;
- Scott Macrae, new business and partnerships manager, George at Asda;
- Dan Amos, gaming and esports head, Difuzed;
- Marie-Laure Marchand, senior vice president, Global Consumer Products and Business Development, Chefclub;
- Valérie Rolandez-Barrios, vice president, IP licensing and partnerships, Studiocanal;
- Jade Snart, senior sustainability manager, George at Asda;
- Alex Balzaretti, senior Manager, Commonwealth Games Federation Partnership (CGFP);
- Kate Gibson, managing director, Gibson Games;
- Gary Jacobson, brand licensing manager, Tottenham Hotspur;
- Claire Bradbury, global account director, PowerStation Studios;
- Maxine Lister, licensing head, Natural History Museum;
- Rachel Wakley, general manager U.K., WarnerMedia; and
- Paul Hepworth, vice president, licensing, Liverpool Football Club.
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