Ankit Mangal, director, Wayfair, one of the world’s biggest homeware e-commerce platforms with 31 million active customers, will talk to brand owners, business leaders, manufacturers and retailers about the importance of discoverability and how to achieve e-commerce success in his keynote address at next month’s Brand & Licensing Innovation Summit (B&LIS).

In the third and final keynote of the three-day online event, Mangal will present “The Wayfair Boost: Leveraging Ecomm Ads for Product Programs.” B&LIS delegates will learn how brands can launch their products effectively online, get the right exposure from day one and continue to optimize advertising strategies to gain market share by category.

He will highlight which levers brands can pull on – from reviews and imagery to shipping options and sponsored programs – as well as how and when to use them to boost sales while optimizing return-on-ad spend. 

“The session will be a mix of broad ways to market on e-comm platforms and quickly dive into strategic and tactical levers you can pull to boost your sales, including an overview of insights and data points you should be asking your account manager for to make better decisions and stretch your marketing budgets,” says Mangal.

Mangal’s keynote takes place on the final day of B&LIS, which focuses on “Content and Digital Transformation.” The event’s opening keynote on June 9 is a fireside chat and live audience Q&A with Lars-Johan Jarnheimer, chairman, IKEA Group. Opening B&LIS’s “Trends and Retail” day, Jarnheimer will discuss the art of innovating amid disruption during his session, including his experience with IKEA, how to lead a brand in an ever-changing market and effectively engaging with consumers. Day Two will delve into “CSR and Sustainability” and is headlined by the Smurfs’ Philippe Glorieux and Caroline Petit of the United Nations Regional Information Center.

Taking place in just three weeks, B&LIS has been designed specifically to help middle-management, business leaders and owners navigate the changing retail, content and consumer landscape. Three-day passes, which include access to 30+ live sessions, networking with more than 200 delegates and on-demand contact until June 30, cost just £249 (£224 for Licensing International members). Qualified retailers are invited to attend free of charge. 

Delegates from the following companies have already signed up to attend: Aldi, Aykroyd & Sons, Amazon, Asda, Blue's Clothing, Character World, Chupa Chups, DC Thomson Media, Dreamtex, EMP Merchandising, General Mills, Hachette, HTI Toys, Jaz Toys, Popgear, Primark, Simba Dickie, Tesco, Walt Disney Company, Beanstalk, The Entertainer, Unilever, ViacomCBS and Schwager & Steinlein Verlag.

Confirmed speakers include: