License Global joined more than 300 participants at the inaugural
France Licensing Day & Licensing International Awards
2023, which took place at Cité Internationale Universitaire de Paris in Paris, France.
The day’s keynote featured Lugdivine Mambert, commercial manager, Primark France and Ali Sana, lead retail sales, e-commerce and marketing, The Walt Disney Company, whose session, “Primark and Disney in Conversation - A Decade of Success with a Centenary Brand,” discussed how leveraging well-loved brands can drive in-store footfall, create memorable customer experiences and deliver commercial goals.
Read about obstacles and opportunities of the France’s shifting consumer landscape
in License Global’s recent trend report.
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