UBM, LIMA Date Licensing Expo Japan

UBM, the largest business-to-business events and trade show organizer in the U.S., and the International Licensing Industry Merchandisers’ Association have announced the dates for their planned licensing event in Tokyo, Japan.

April 6, 2018

UBM, LIMA Date Licensing Expo Japan

Japan licensing show will be held in conjunction with IFF MAGIC Japan, April 26-28, 2017.


Licensing Expo Japan will take place April 26-28, 2017, at Tokyo Big Sight.

The event will comprise of a trade show and a conference and will be co-located with IFF MAGIC Japan, a new joint venture between MAGIC and JFW-International Fashion Fair, Japan’s longest running, bi-annual fashion business trade show. IFF MAGIC Japan 2017 will be held as the cornerstone of Japan Fashion Week.

“We are delighted to be working with our UBM Japan and MAGIC colleagues, as well as our partners at LIMA, to deliver this event for the licensing industry in Tokyo,” says Jessica Blue, senior vice president, licensing, UBM. “Apparel, accessories and footwear represents the largest category for licensing both globally and in Japan, where 32 percent of all retail sales of licensed products

derive from this category.”

In addition to the apparel category, UBM will market the event to licensees and retailers in categories including toys and games, gifts, housewares, stationery, home décor, video games, apps and publishing.

To further support Licensing Expo Japan, both UBM and LIMA have offices and experienced teams in Tokyo and are well-positioned to facilitate business connections between licensors, agents, licensees and retailers.

“LIMA is excited to partner with UBM for Licensing Expo Japan and provide a superior event for our licensing colleagues in this region,” says Charles Riotto, president, LIMA. “According to our data, Japan is the world's third largest licensing market and more than 20 percent of our membership is based in Asia–we are committed to providing them with business, networking and educational opportunities designed to meet specific interests in licensing.”

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