June’s Licensing Expo will kick off with a keynote panel of executives from Hasbro, Jazwares and Mattel.

Executives from three top toy companies–Hasbro, Jazwares and Mattel–will deliver the Toys to Content: Where Do We Go From Here? keynote address at Licensing Expo, June 21.

Presented jointly by Licensing Expo, owned and organized by UBM Americas, and the show’s sponsor, the International Licensing Industry Merchandisers’ Association, the keynote discussion will be moderated by Marty Brochstein, senior vice president, LIMA.

“We are thrilled to welcome a distinguished group of panelists to address our Licensing Expo audience,” says Jessica Blue, senior vice president licensing, UBM Americas. “The opening keynote has become a must attend part of Licensing Expo and a great way to kick off the show.”

The hour-long keynote discussion will include:

The keynote will take place on the first day of the annual trade event, June 21, at 8 a.m. at the Mandalay Bay Convention Center in Las Vegas, Nev.

“We’ve very excited about this year’s line-up of Licensing University topics and speakers, highlighted by our keynote panel,” says Charles Riotto, president, LIMA. “Content creation is an increasingly important part of the business of toys and this prominent lineup of speakers will provide invaluable insight into where the industry is, and where it’s headed.”

The keynote panel is part of LIMA’s lineup of Licensing University educational programs that begin Monday, June 20, with the Digital Media Licensing Summit, and run through Thursday, June 23. Each session is designed to help attendees acquire new strategies and develop innovative ideas.

For an up-to-date schedule of sessions and to register for Licensing University, click here.

Licensing Expo will take place June 21-23 at the Mandalay Bay Convention Center in Las Vegas, Nev.