The 37th annual Licensing Expo took place last week at the Mandalay Bay Convention Center in Las Vegas, Nev., and was a forum for a raft of new deals, partnerships and exciting reveals.

Top news from the show included:

Sanrio Expands Hello Kitty, Adds Characters

Sanrio has revealed plans to drive programs for Hello Kitty, as well as Mr. Men Little Miss and two new characters.

WBCP, Hot Topic Win Big at LIMA Awards

The International Licensing Industry Merchandisers’ Association held its annual awards ceremony Tuesday night, with Hot Topic taking the top honor of Retailer of the Year for its Suicide Squad program and Warner Bros. Consumer Products walking away with three awards.

Sesame Workshop Plans New Theme Park

Sesame Workshop and SeaWorld Entertainment have extended their 37-year partnership to include the development of an additional Sesame Place theme park in the U.S.

A+E Networks Deals for Textiles, Apparel

A+E Networks has partnered with Franco to launch a series of housewares and textiles based on a variety of franchises and properties from History, Lifetime and A&E.

Nick Unveils JoJo Siwa Products

Nickelodeon has revealed the global consumer products for 14-year-old social media influencer and TV star JoJo Siwa, which includes the launch of merchandise across the U.S., U.K., Australia and Canada.

Seltzer Launches Marketing Consultancy

Seltzer Licensing Group has launched a proprietary suite of services under its marketing consultancy division, titled The Alchemy Method.

Fremantle Reveals ‘American Gods’ Merch

FremantleMedia has revealed a score of licensees that will release new products based on the television series “American Gods.”

BBC Secures New ‘Doctor Who’ Licensees

BBC Worldwide has teamed up with three new licensees–Kokomo Studio, Brand Alliance and Finsbury Foods–to create new merchandise for the television series “Doctor Who,” which the company revealed at Licensing Expo.

Rubik's Teams Up with Pac-Man

Rubik's and Pac-Man have reveavled the launch of a cross-category, limited-edition collaboration targeting teens and adults during Licensing Expo.

Universal Whips Up 'Ninja Warrior' Experience

NBC, Universal Brand Development and The ATS Team have unveiled a new live event experience based on NBC's obstacle course competition series "American Ninja Warrior."

J!NX Sews Up 'Overwatch' Apparel
J!NX has released a new line of men and women’s apparel to celebrate the one-year anniversary of Activision Blizzard’s video game “Overwatch.”