Executives from CAA-GBG, Juventus FC, Perfetti Van Melle and more will be on-site to discuss licensing industry trends, brand case studies and more.
EUROPE–Brand Licensing Europe has revealed a robust lineup of brands and businesses–including The Smiley Company, Beanstalk, Penguin Random House and more–that will be participating in this year’s Brands & Lifestyle seminar program.
Highlights from this year’s program include an intimate “In Conversation With” interview with Lauren Sizeland, director, business development and licensing, V&A; a presentation from Juventus, one of the biggest football brands in the world; a session on innovation and creativity with Angela Farrugia and Lisa Shaprio of CAA-GBG; and a brand licensing panel, chaired by Richard Pink, managing director, Pink Key Consulting, featuring executives Susan Bolsover of Penguin Random House, Christine Cool of Perfetti Van Melle, Gabrielle Sims of Fat Face and Nicolas Loufrani of The Smiley Company.
“Without innovation, there can be no fresh ideas, people or products,” says Angela Farrugia, executive vice president and group managing director, CAA-GBG. “Our session at Brand Licensing Europe will look at how to support a culture of innovation and inspiration to avoid stagnation. Creating a culture that delivers extraordinary results and keeps this amazing industry full of vitality and prepped for continued growth. Great work comes from inspired people, and I hope our session will inspire the industry at BLE to keep innovating.”
“This year’s program is our most exciting to date, featuring an unmissable combination of complementary presentations, interviews, demonstrations and panel discussions designed to bring the world of brand licensing to life, and with sessions on food and drink, heritage, sport, fashion and corporate brands,” says Anna Knight, brand director, BLE.
Brand Licensing Europe, organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association, will take place Oct. 10-12 at London’s Olympia exhibition all. All seminar sessions are free to attend and will be available on a first come first serve basis.
The full timetable for the Brands & Lifestyle seminar program can be found here.