TIA to Host Play Fair Alongside NY Toy Fair

The Toy Industry Association, in partnership with LeftField Media, has unveiled plans for the inaugural Play Fair. 

April 6, 2018

TIA to Host Play Fair Alongside NY Toy Fair

The Toy Industry Association, in partnership with LeftField Media, has unveiled plans for the inaugural Play Fair, which will be held in conjunction with the 113th edition of TIA's North American International Toy Fair in February 2016.

Described as "a celebration of play and entertainment for all ages" the separate event will be co-located within NY Toy Fair at the Javits Center Feb. 13-14.

The event will bring new and beloved toy and pop culture brands together in an interactive space that will allow the public to touch, feel and play with their favorite toys, games, and entertainment brands. Fans will experience toy reveals, photo ops, character interactions, stage performances, author readings, celebrity signings, live music and giveaways. Retail areas will allow attendees to purchase show exclusives, limited edition products, and rare variants of beloved toys and games.

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