Then, earlier his month, Miller signed up for Licensing Expo’s new Matchmaking Service, a networking tool for exhibitors and attendees, in hopes of meeting a property owner who would see the potential in his product. The dedicated high-profile networking service, new in 2016, enables pre-registered attendees to search and connect with new and existing business contacts before the show.
It did not take long for Michelle Nelson-Schmidt, owner ofWhatif Monster
, and a soon-to-be first-time exhibitor at Licensing Expo, to find Miller on the Matchmaking
The matched duo already has a prototype underway for the Whatif Monster version of CozyPhones. “They will initially be sold on Amazon as well as my own e-commerce website,” says Miller. “We're interested in exploring other sales channels as well. My designer has already created a first version design and we hope to have initial run of 500 on the market before the Show.”
Miller will be attending Licensing Expo for the first time this June. The choice was brought on by the recommendation of a colleague, who “suggested licensing as a means of growing by brand and entering into new sales channels.” Thus far, it seems like great advice.
So what advice does Paul offer in return? “Complete your profile on the Matchmaking site. Don't be afraid to reach out to potential partners prior to the show,” he says.
To sign up for the Licensing Expo Matchmaking Service,click here
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