An official part of Licensing Week, One-to-Watch serves to recognize and reward innovation from new Licensing Expo exhibitors. Popular Science, represented by Bonnier Corporation, was honored at the 2019 Licensing Expo on Tuesday, June 4 at the Mandalay Bay in Las Vegas, NV.
"We are honored to be chosen as the 'one-to-watch' by the industry's leading publication, License Global," said Elise Contarsy, senior vice president consumer products, Bonnier Corporation. "Popular Science has tremendous awareness and trust, and we look forward to partnering with licensees to develop more ways for science enthusiasts to engage and learn with our brand."
For nearly 150 years, Popular Science has been making science and technology accessible to scientists and science enthusiasts alike. Now available for licensing, Popular Science appeals to manufacturers for products with a unique technical or science-oriented feature, such as STEM learning kits or toys, cleaning products and lighting/LED bulbs.
“Popular Science is one of the most iconic publishing brands in the science industry and has immense opportunity for growth via its flourishing licensing platform,” says Steven Ekstract, brand director, Global Licensing Group, Informa Markets. “Smart publishing brands recognize the importance of partnering with best in class third-party companies that enable them to expand their reach to new audiences as well as delight their fans and readers with branded product.”