PepsiCo, Black+Decker, Head to Share Brand Insights

Executives from Head Sport, PepsiCo and Stanley Black & Decker, alongside their licensing agents, will give an exclusive look at how licensing plays into their branding strategies at the NYC Licensing Summit, taking place March 2-3 in Manhattan.

April 6, 2018

PepsiCo, Black+Decker, Head to Share Brand Insights

Three major corporate brands join the speaker lineup of the upcoming NYC Summit.

Executives from Head Sport, PepsiCo and Stanley Black & Decker, alongside their licensing agents, will give an exclusive look at how licensing plays into their branding strategies at the NYC Licensing Summit, taking place March 2-3 in Manhattan.

These three major corporate brands will reveal why licensing is critical to their overall brand strategy and share the initiatives they are implementing to accomplish their goals.

Austrian sports equipment and clothing company Head is best known for its alpine skis and tennis rackets. The company currently boasts 48 licensees worldwide in categories including apparel, footwear, accessories, bikes, skates, eyewear, balls and fitness equipment for both the Head and Penn brands, with a total wholesale revenue of approximately €150 million. Giuseppe Faranna, vice president and division manager of licensing, will offer an exclusive look into the company’s current licensing strategy.

PepsiCo is a household name known worldwide not just for its hundreds of

popular food and beverage products but also for its classic Americana brand. PepsiCo is one of the largest licensors in the world, ranking 139 on the

License Global

Top 150 Global Licensors list, with $100 million in retail sales of licensed products in 2015. The brand is represented for licensing by The Joester Loria Group in North America, which has developed wide-reaching product programs for a number of the company’s leading brands including Pepsi, Mountain Dew and Aquafina. The brand will be represented at the NYC Summit by Carlos Saavedra, senior director of culture marketing and innovation of PepsiCo North America and leader of PepsiCo Creator, a catalyst group tasked with co-creating innovative experiences across the cultural landscape. Saavedra will be joined by Debra Joester, president of JLG.

Stanley Black & Decker is the world’s 41st largest licensor, according to the Top 150 Global Licensors report, with $1.5 billion of retail sales of licensed merchandise in 2015. The Black+Decker mark has been a preeminent brand in the consumer DIY sector for more than 100 years and has 98 percent brand awareness. The Stanley Black & Decker portfolio, which also includes the Stanley and Dewalt brands among others, is licensed into dozens of categories and present in more than 90,000 doors worldwide. Scott Bannell, former vice president of brand management at Stanley Black & Decker, will give NYC Summit attendees an inside look at this robust licensing program alongside Michael Stone, chairman of Stanley Black & Decker’s licensing agency, Beanstalk.

These three new additions join a robust speaker lineup of the licensing sector’s thought leaders who will be sharing their expertise at the NYC Licensing Summit. Other speakers include:

  • Eric Beder, Managing Director of Equity Research, Wunderlich Securities;
    • Robert D'Loren, Chairman and CEO, Xcel Brands;
      • Dell Furano, Founder and CEO, Epic Rights;
        • Amy Kule, Executive Producer, Parade and Fireworks, and Group Vice President, Annual Events and Partnership Marketing, Macy’s
          • Mike Sepso, Senior Vice President, Activision Blizzard Media Networks and founder of Major League Gaming;
            • Lisa Silverman Meyers, Senior Vice President, Operations and Business Planning, Nickelodeon Viacom Consumer Products;
              • Jamie Stevens, Executive Vice President, Worldwide Consumer Products, Sony Pictures Entertainment;
                • Jill Tully, Vice President, Brand Licensing, A+E Networks;
                  • Perry Wolfman, Partner and CEO, CAA–GBG;
                    • Ken Wyse, President, Global Licensing and PR, PVH Corp; and
                      • Peter Yoder, Vice President, Consumer Products, North America, Cartoon Network Enterprises.

                        Additional speaker announcements are forthcoming, including several major sports leagues and players associations that will discuss the arena of sports licensing and a number of leading retailers who will offer insights into standing out on shelf.

                        The second annual NYC Licensing Summit will take place March 2-3 at the New York Marriott Marquis in Times Square.

                        Tickets are now on sale: $995 for LIMA members (contact your LIMA representative for the promo code) and $1,095 for all others. Space is limited and last year's event sold out, so interested parties are encouraged to secure tickets early. 

                        The NYC Summit is developed by 

                        License

                         

                        Global

                         magazine, part of UBM's Global Licensing Group, also organizer of Licensing Expo and Brand Licensing Europe, and in partnership with the International Licensing Industry Merchandisers’ Association (LIMA), the industry’s leading trade organization. This year's sponsors include Platinum Sponsor Concept One Accessories and Silver Sponsors Uwär? Brands and Octane5 with additional sponsorship support from FABNY, Trevco, OpSec Security and the Boy Scouts of America.

                        To buy your tickets now and find out more about the NYC Summit visit

                         

                        Licensemag.com/NYC-Summit.

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