NYTF: GLG Sparks Next-Gen Licensing Convos

The Global Licensing Group led discussions about strategic and tactical uses of brand licensing for building consumer engagement and commerce with thought leaders in the industry during Toy Fair New York.
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License Global

February 19, 2019

NYTF: GLG Sparks Next-Gen Licensing Convos

At the “Videogames-The Hottest Entertainment License for Toys” seminar, Naz Amarchi-Cuevas, chief commercial officer, Sybo Games, shared how the company is building a long-term brand with its “Subway Surfers” mobile video game. Nickelodeon and Pocket.watch spoke about social media influencers like JoJo Siwa and Ryan ToysReview changing the toy industry in support of licensed toys and products at the “Toying With Social Media: New Names in the Toy Space” seminar.

Steven Ekstract, brand director, Global Licensing Group, UBM, led both panels.

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