Two top industry leaders will share insights from their research into today’s kids.
NORTH AMERICA–Pam Kaufman and Sujata Luther of Nickelodeon will close out the NYC Licensing Summit Feb. 20 in a keynote session titled “The Story of Me: Insights Into Kids Today.”
There are approximately 50 million kids under the age of 11 in the U.S. today, making up 15.4 percent of the overall population. In the NYC Summit Closing Keynote session, Pam Kaufman, chief marketing officer and president of consumer products, will sit down with fellow Nickelodeon executive Sujata Luther, executive vice president of consumer insights, to discuss the findings of several years of research conducted by Nickelodeon that illuminates the motivations, attitudes and ethos of Generation Z.
“The focus these days is often on Millennials, but the next generation of children is quickly building influence. The kids of Generation Z have a completely different mindset and approach to the world from previous generations, and gaining a deeper understanding of these children will be invaluable to the future of most businesses,” says Steven Ekstract, Brand Director, Global Licensing Group at UBM, organizer of the NYC Summit. “We are honored that Pam and Sujata have agreed to share their unique insights on this topic. I can’t think of a better way to close out both the NYC Summit and NY Toy Fair.”
The children of Generation Z represent the most diverse group ever seen in the country’s history and they are very much a product of the unique times they are growing up in. From the phenomenon of the “Velcro Family” to the redefinition of experience, this generation presents a unique opportunity for brands and retailers, which Kaufman and Luther will highlight.
The 2018 NYC Licensing Summit will take place Feb. 20 at the Convene events venue in Times Square.
Speakers already announced include a keynote address from one of the world’s top retail analysts Dana Telsey; digital star Jake Paul alongside his manager and business partner Kevin Gould and licensing agent Ross Misher of Brand Central; as well as executives from 343 Industries/Microsoft Studios, Aéropostale, Hot Topic/BoxLunch, Loot Crate, Macy’s, the National Basketball Players Association, National Geographic, RedBubble, Spin Master, Ubisoft and many more.
The NYC Summit is developed by License Global magazine, part of the Global Licensing Group at UBM, and presented in partnership with LIMA, the brand licensing industry’s leading trade organization. Sponsors already signed on to this year’s event include Authentic Vision, BrandComply.com, Boy Scouts of America, Dependable Solutions JPatton, OpSec and Trevco. Additional sponsorship opportunities are still available for companies looking to connect with the high-level executives who attend the NYC Summit. Please contact Sharon Weisman for additional details (firstname.lastname@example.org).