Executives from Loot Crate, Hot Topic and Merchmaker will discuss how their business models allow them to strike while the iron’s hot.
|Brian Mann from Loot Crate||Cindy Levitt from Hot Topic, BoxLunch & Her Universe|
|Charlotte Clisby from Evode Group||Moderator: Jennifer Sullivan from memBrain|
NORTH AMERICA–The newly announced “Need for Speed” panel at the 2018 NYC Licensing Summit will focus on one of the most pressing issues in the brand licensing business today–how to get products into the hands of fans fast when a brand goes viral.
In the new world of social media and streaming video, brands can take off overnight and retailers want product by the next morning. Adapting the development cycle to meet the increased speed of consumer and retailer demand has become a critical challenge for IP owners and licensees. “The Need for Speed: Responding to Trends in a Social Media World” session at the 2018 NYC Licensing Summit, which is sponsored by Dependable Solutions, will feature licensees, retailers and IP owners who have found innovative ways to strike while the iron’s hot.
Panelists will include:
- Brian Mann, VP of Licensing and Business Development at Loot Crate, which has an innovative system for identifying trends and quickly responding with new products for its various pop culture-inspired subscription boxes;
- Cindy Levitt, VP and General Merchandise Manager at Hot Topic, BoxLunch and Her Universe, whose success at getting the hottest brands on shelf fast makes them a stand-out among brick-and-mortar retailers; and
- Charlotte Clisby, co-founder and Chief Commerical Officer at Evode Group, whose subsidiary Merchmaker is breaking new ground with its white label, print-on-demand solution for retailers.
- This session will be moderated by Jennifer Sullivan, president of the strategic marketing company memBrain, which works a vast range of brands from Logitech to Hasbro to Intel.
The “Need for Speed” panel is being sponsored by Dependable Solutions, which provides a portfolio of web-based solutions to automate contract management, financial, royalty and creative operations.
Finding success in the changing retail and media marketplaces will be a key focus of the 2018 NYC Summit, which will be held at the Convene events venue in Times Square Feb. 20.
Visit NYCLicensingSummit.com to find out about other speakers slated to participate and to register now while Early Bird rates are still in effect.
The NYC Summit is developed by License Global magazine, part of the Global Licensing Group at UBM, and presented in partnership with LIMA, the brand licensing industry’s leading trade organization. In addition to Dependable Solutions, other sponsors already signed on to this year’s event include Authentic Vision, BrandComply.com, Boy Scouts of America, JPatton, OpSec and Trevco. Additional sponsorship opportunities are still available for companies looking to connect with the high-level executives who attend the NYC Summit. Please contact Sharon Weisman for additional details (email@example.com).
The NYC Summit has sold out every year. Click here to register now and take advantage of Early Bird pricing.