The programming will kick off at 1:30 p.m. today with the seminar Licensing 101: The Basics of Licensing Explained, which is hosted by
founder and group publisher Steven Ekstract and Licensing Expo vice president Jessica Blue. The session will include an overview of licensing fundamentals and a case study from Alita Freidman, chief brand officer at Pretty Ugly, creators of the Uglydoll brand.
Other programming highlights include:
Workshop: Build a Licensing Program Today, 3:30 p.m.
Panel: Multi-Territory Licensing–What You Need to Know Tuesday, 11 a.m.
Walking the Aisles: Licensing Toys at Retail
Registration is required for all Licensing Content Connection sessions. Cost is
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