April 6, 2018
This year's parade will be biggest in the event's history.
Set to take place on the first day of the show, Oct. 13, at 11 a.m. on the show’s central aisle, the parade will feature more than 80 licensed characters including familiar faces such as Peppa Pig, Miffy, Teenage Mutant Ninja Turtles, Dennis the Menace and the Care Bears.
Among the new additions this year will be Boofle, Chase and Marshall from "Paw Patrol"; LEGO Scooby and Shaggy; Boj; Bing; the new Bob the Builder; the Twirlywoos; Super Victor, the EURO 2016 mascot; Danger Mouse; and the new Teletubbies.
“The character parade is now a well-loved show tradition and an ideal opportunity for licensors to showcase their characters," says Darren Brechin, event director, BLE. "My tip is to watch it from the balcony where you get the best views and can see this spectacle in all its glory.”
The parade, which has evolved
“It is a visual feast to watch, and has often been described as a ‘lava flow of fluff,’ moving unstoppably down the show’s main aisle," says David Scott, managing director, Rainbow Productions which manages the parade. "It’s an incredible sight, particularly the expressions of visitors whose looks of surprise turn to frantic grabs of their mobiles to take photographs. It is great to see its popularity grow each year.”
Brand Licensing Europe will take place from Oct. 13-15 at London’s Olympia. For more information and to pre-register visit BrandLicensing.eu.
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