MGM announced the winners of the first annual MGM Consumer Products Leo Awards. The show honors MGM’s licensees from around the world across a variety of categories released in 2021. The winners were announced during an event hosted by MGM at the Mandalay Bay hotel in Las Vegas. 

“We’ve been privileged to have the opportunity to work with so many excellent licensees, retailers and licensing agents, and we wanted to celebrate these companies and their wonderful work.” says Robert Marick, executive vice president, Global Consumer Products and Experiences. “By establishing the MGM Consumer Products Leo Awards, we were able to not only honor our great licensees and agents, but also put the spotlight on their stellar creativity.” 

MGM Consumer Products agents, licensees and MGM Consumer Products staff were invited to submit nominations. The finalists were then voted on by the MGM Global Consumer Products and Experiences team. The 2022 category winners and nominees were: 

Best Licensed Product-Digital Edition 

Winner: Addams Family Mansion Mayhem Multi-Player Game (Outright Games) 

Other Nominees: The Rocky Tour Experience (House of Dalton); Rocky/Vikings/Pink Panther/RoboCop/Legally Blonde Mobile Device and Digital Watchface Themes (Butterfly-Effected GmbH) 

Best Collaboration 

Winner: Bathing Ape x Pink Panther apparel and accessories (Nowhere Company/BAPE/ Agent: IMG Japan) 

Other Nominees: ELF SAK x Addams family apparel and accessories (Nanjing Xinghu Group/ Agent: IMG Shanghai); Diadora x Rocky Footwear (Foot Locker) 

Best Marketing and Promotion Initiative 

Winner: Pink Panther x CIMA breast cancer awareness apparel collection for the entire family, licensed to multi-retailers, licensees, influencers and charity agent: Tycoon Enterprises) 

Other Nominees: Moyo x Pink Panther Frozen Yogurt Promotion (Ubongo Sapi de C.V./ Agent: Tycoon Enterprises); Priscilla, Queen of the Desert Yes+ad campaign-Licensed Advertising Israel (Agent: Yes/Loud and Clear) 

Best Retail Program 

Winner: Killer Klowns Shorty Animatronic-A Collection (Spirit Halloween Stores) 

Other Nominees: Diadora x Rocky Footwear (Foot Locker); Miss Sixty x Pink Panther DTR (Shanghai Jiangge Culture Comm./ Agent: IMG Shanghai)  

Most Innovative Product 

Winner: The Rocky Tour Experience (House of Dalton) 

Other Nominees: Killer Klowns Vinyl Figures-Stylized (Funko); Pink Panther x CIMA Apparel Collection for the Entire Family. Multi-Retailers, Licensees, Influencers, and Charity (Breast Cancer Awareness Campaign 2021/Agent: Tycoon Enterprises) 

Best Licensed Product 

Winner: Killer Klowns Vinyl Figure – Stylized (Funko) 

Other Nominees: Pink Panther Toys & Collectibles (Beijing Pop Mart Cultural & Creative Co., Ltd./ Agent: IMG Shanghai); Robocop Build-up Model Series (De Agostini Collectibles / Agent: Rocket Licensing); Killer Klowns Apparel Tees (Goodie Two Sleeves, LLC); Pink Panther Pantera Rosa Pastry (Bimbo Donuts Iberia S.A.U./ Agent: WB CPLG Spain) 

Agent of the Year 

Winner: Tycoon Enterprises 

Other Nominees: Wildbrain CPLG; IMG Licensing 

Licensee of the Year 

Winner: Killer Klowns Shorty Animatronic (Spirit Halloween Stores) 

Other Nominees: Pink Panther Pantera Rosa Pantry (Bimbo Donuts Iberia S.A.U/ Agent: WB CPLG Spain); Zara x Pink Panther Apparel & Accessory Collection (Industria de Diseño Textil S.A. (Zara Brand)/ Agent: WB CPLG Spain); Multi-Properties Vinyl Figures-Stylized (Funko)