UBM Advanstar, the producer of the MAGIC fashion trade show (taking place now in Las Vegas, Nev.) and Licensing Expo in June, has entered into a strategic alliance with the Eurovet/CurveExpo lingerie and swimwear trade show to create a jointly owned new swimwear and lingerie show in Las Vegas.

CurveNV@MAGIC will gather leading swimwear and lingerie brands in one place, uniting the entire swimwear and lingerie community in Las Vegas. The new show will debut as part of MAGIC this August.