'Taking Your Brand to the Next Level' will discuss the aspects of brand licensing.
Located in in the North Hall, Level Two, Room N251, “Taking Your Brand to the Next Level: Licensing, Celebrity Branding and Protecting it All!” will examine the aspects of licensing a name, partnering with celebrities to increase sales and marketing opportunities as well as the various benefits and pitfalls of doing so.
Panelists for the seminar include Steven Ekstract, group publisher,
; John Tehranian, partner, One; and Rich Anderson, managing director, investment banking, Moss Adams Capital.
Mitchell Cohen, managing director and western regional manager, CIT Commerical Services will moderate and Ilse Metchek, president, California Fashion Association will provide an overview.
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