MAGIC to join forces with fellow fashion trade show JFW-International for new event in Tokoyo.
JFW-International Fashion Fair is a bi-annual fashion business tradeshow organized by publisher Senken Shimbun.
The first IFF MAGIC Japan event will take place April 26-28, 2017, at the Tokyo Big Sight exhibition center.
The news follows quickly on
, which was announced last week.
IFF MAGIC Japan 2017 will be held as the cornerstone of Japan Fashion Week in Tokyo and will feature a re-imagined and re-merchandised show floor with new brands laid out in easy-to-navigate fashion neighborhoods to maximize the experience for both retailers and exhibitors. The new trade show will also launch a social media presence, marketing strategies and show floor activations.
“Fashion is a truly global industry, and we are thrilled for MAGIC’s
With the launch of IFF MAGIC Japan, UBM will aim to further educate and facilitate commerce for retail buyers and attendees. The trade show will also serve as a high-profile showcase for Japanese fashion brands and designers to promote themselves to both Japan and the global market, and as an opportunity for international brands and suppliers to access the Japanese market.
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