London Underground Lightbox Nabs Licensing Award
London Underground Lightbox, a Transport for London product, was named Best Licensed Product at the Association for Cultural Enterprises Conference in Brighton.
The lightbox, which launched in 2018, is now one of the best-selling lifestyle products at the London Transport Museum’s store. More than 12,000 units have been sold in total, including 3,000 units sold by the museum.
The lightbox features 10 interchangeable station signs that include station names, such as Kings Cross and London Bridge, as well as a “Mind the Gap” sign. The product is powered via battery or USB cable.
“London’s transport network is recognized the world over, and the roundel has been a symbol of the city for over 100 years,” says Chris Reader, head, commercial media, Transport for London. “We’re delighted that this product, based on our iconic roundel, won this award. Any money made by TfL through sales of our licensed products is reinvested back into the public transport network for the benefit of all of our customers.”
“TfL has a fantastic design heritage with instantly recognizable and loved logos, arts and vehicles,” says Stephanie Freeman, global head, licensing, TSBA. “This unique product proudly designed in London is a testament to creativity and imagination. We are proud to facilitate the licensing deals that allow us to present London to the world using world-class British design.”
TSBA Group has secured multiple licensing deals for the TfL acrossapparel, souvenirs, homewares and toys.
The London Underground Lightbox is available at the London Transport Museum and at major high street and onlineretailers.A mini version of the product will launch in May at the London Transport Museum.