The International Licensing Industry Merchandisers’ Association (LIMA) has announced its 2019 International Licensing Awards program, which includes a new submission process, a geographically-diverse judging panel and five new categories.

License Global

December 4, 2018

1 Min Read

A new digital entry form will allow interested parties from around the world to submit to the show, and the judging process will now exist online as well, which effectively will remove New York travel requirements from the panel and allow for a more globally-diverse group of judges. This year will also see the introduction of five new awards categories, bringing the total to 24 categories.

“Celebrating licensing programs that generate revenue, extend reach and increase relevance is crucial to driving the global growth of the industry,” says Maura Regan, president, LIMA. “These seemingly small changes to the awards program are designed to deliver significant impact–greater and more diverse participation to reflect the breadth and depth of the licensing community truly.”

Last year, LIMA introduced the Community Choice Award. To enter the 2019 International Licensing Awards, please visit limalicensingawards.org.

The deadline for entries is Feb. 1, 2019. New categories to the 2019 awards are Best Collaboration, Newcomer Award and three new retailer awards–Best Retailer for a Corporate Brand, Best Retailer for an Entertainment Brand and Best Retailer for Lifestyle, Fashion or Sports.

The winners of the 2019 International Licensing Awards will be announced in a ceremony during the 2019 Licensing Expo in Las Vegas, which will take place June 4-6 at the Mandalay Bay Convention Center in Las Vegas, N.V.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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