LIMA Adds Categories to 2019 Show

The International Licensing Industry Merchandisers’ Association (LIMA) has announced its 2019 International Licensing Awards program, which includes a new submission process, a geographically-diverse judging panel and five new categories.

A new digital entry form will allow interested parties from around the world to submit to the show, and the judging process will now exist online as well, which effectively will remove New York travel requirements from the panel and allow for a more globally-diverse group of judges. This year will also see the introduction of five new awards categories, bringing the total to 24 categories.

“Celebrating licensing programs that generate revenue, extend reach and increase relevance is crucial to driving the global growth of the industry,” says Maura Regan, president, LIMA. “These seemingly small changes to the awards program are designed to deliver significant impact–greater and more diverse participation to reflect the breadth and depth of the licensing community truly.”

Last year, LIMA introduced the Community Choice Award. To enter the 2019 International Licensing Awards, please visit limalicensingawards.org.

The deadline for entries is Feb. 1, 2019. New categories to the 2019 awards are Best Collaboration, Newcomer Award and three new retailer awards–Best Retailer for a Corporate Brand, Best Retailer for an Entertainment Brand and Best Retailer for Lifestyle, Fashion or Sports.

The winners of the 2019 International Licensing Awards will be announced in a ceremony during the 2019 Licensing Expo in Las Vegas, which will take place June 4-6 at the Mandalay Bay Convention Center in Las Vegas, N.V.

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