March 9, 2023
France Awards have been revealed in front of the licensing community gathered for the occasion during the closing ceremony of the inaugural
France Licensing Day & Licensing International Awards
. The ceremony was hosted by Christophe Drevet, managing director, French Toy and Childcare Manufacturers Association (FJP) along with Florence Ayem and Laurent Taieb, co-presidents, Licensing International France. The event was attended by over 300 participants.
The YPN committee (Young Professionals Network) rewarded Clemence Oliviero (Bandai Namco Europe) as winner of the Rising Star category in France.
In total, 150 submissions were received for this fifth edition of the awards, an increase of 15% over last year, demonstrating the dynamism and adaptability of the licensing industry despite this troubled period. The jury was composed of professionals representing all areas of the licensing industry.
Nominees and winners in the 13 categories in the Licensing International France’s Awards for 2023:
Licensed Softlines product, nominees were:
• Hamac – Ernest & Célestine /
Studiocanal
• Passe D / Fédération Française de Football
• Parfums Okaia x DC /
WINNER: Hamac – Ernest & Célestine / Studiocanal
Licensed Hardlines product, nominees were:
• Neamedia Icons x Le Petit Prince / Sogex
• Decathlon – Outshock x Justice League / Warner Bros. Consumer Products
WINNER: Astérix line x Playmobil / Les Editions Albert René
Licensed Collab, nominees were:
• Von Dutch x The SeaCleaners x Popeye / MJA Licensing
Retail or Digital Activation, nominees were:
• Le Nouveau Jouet @ La Grande Récré / Ludendo
WINNERS: Le Nouveau Jouet @ La Grande Récré / Ludendo and Netflix @ Carrefour / Netflix
Promotion / Event, nominees were:
• Naf Naf x Danse avec les Stars /
• BackMarket x Hello Maestro / Procidis
WINNER: Uber x Disneyland Paris x Marvel / Faubourg Stories
Sport/eSport brand, nominees were:
• Tour de France / Amaury Sport Organisation
• FISE / 3L
WINNER: 24h Le Mans / Automobile Club de l’Ouest
Experiential Activation, nominees were:
• “Terminator 2: Judgment Day” / Dream Factory
• Crunchyroll @ Japan Expo / Crunchyroll
WINNER: “Terminator 2: Judgment Day” / Dream Factory
Lifestyle, Corporate or Celebrity brand, nominees were:
• Freegun / Textiss
• Le Rire Médecin
• La Patrouille de France / Arboresens
WINNER: La Patrouille de France / Arboresens
Category Rising Star, nominees were
• Clara Chauveau /
• Clémence Oliviero /
• Giovanni Gasparetto / Piwooz
• Rosanna Selles / Tonies
• Tu Minh Loisel / Abysse Corp
WINNER: Clémence Oliviero
Licensee of the Year, the nominees were:
• celio
• Abysse Corp
• Tonies
• La Plume Dorée
WINNER: Abysse Corp
Entertainment Brand, the nominees were:
• Naruto / Mediatoon Licensing
• Pokémon / The Pokémon Company International
WINNER: Naruto / Mediatoon Licensing
This year, three “Licensing International Special Prizes” were awarded to
• Solex x “E.T.” / Universal Products & Experiences
• Le Petit Prince @ Musée des Arts Décoratifs / Sogex
• Le Rire Médecin
Licensor / Agent, the nominees were:
• The Pokémon Company International
• Universal Products & Experiences
• Warner Bros. Consumer Products
WINNER:
Warner Bros. Consumer Products
Earlier in the day, Lugdivine Mambert, commercial manager, Primark France, and Ali Sana, lead retail sales, e-commerce and marketing, The Walt Disney Company, took to the stage with Matthieu Battini, account and business development director, EMEA, Global Licensing Group, for the day’s keynote, Primark and Disney in Conversation, A Decade of Success with a Centenary Brand. The pair discussed how leveraging well-loved brands can drive in-store footfall, create memorable customer experiences and deliver commercial goals.
Watch License Global’s video highlights, here.
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