Licensing Expo Shanghai Debuts Webinar

Explore the potential of the China licensing market remotely.
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License Global

February 24, 2021


Licensing Expo Shanghai held a webinar this morning to show how the event energizes overseas licensing companies to win in the China licensing market. A new, high-quality and efficient digital integration program has been launched under COVID-19.

In this session, learn and share about:

  • the latest industry insights about China's licensing market;

    • how GLG's digital events are meeting objectives;

      • Solutions to social distancing and physical lockdown; and

        • the efficient and fast gateway to china's licensing market.

          China is one of the fastest-growing markets in the world. The sales revenue generated by licensed merchandise and services grew to $10.4 billion with a year-on-year rise of 9.7 percent. However, it only accounted for 3.6 percent worldwide, which appears to have ample space and potential to grow.

          To learn more, please visit 

          the Licensing Expo Shanghai website


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