Atlantyca Entertainment, Coca-Cola, FAO Schwarz and more are on board to exhibit at the annual licensing event.

UBM has announced its initial lineup of exhibitors for Licensing Expo, the world’s largest licensing industry event, taking place May 23-25, at the Mandalay Bay Convention Center in Las Vegas, Nev.

Sponsored by the International Licensing Industry Merchandisers’ Association, the 2017 event is on track to include many new exhibitors and feature a dynamic show floor.

“Each of these unique companies is coming to Licensing Expo to find new partners in the growing licensing marketplace,” says Jessica Blue, senior vice president, licensing, UBM. “Licensing Expo features the who’s who of the $251.7 billion licensing industry, building relationships and creating opportunities. If you’re in the licensing industry, you’re in Las Vegas at Licensing Expo in May.”

More than 5,000 brands will be showcased at Licensing Expo 2017. New exhibitors include Atlantyca Entertainment, Ben Cooper Halloween Costumes, Bigfoot 4x4, Coca-Cola, FAO Schwarz, French Bull, Goddard Film Group, Hang Ten and Yale University. With new exhibitors joining every week, these are just a few of the many hundreds of exhibitors that will be represented at the show in May.

“FAO Schwarz, now owned by ThreeSixty Group, will be bigger and better than ever in 2017,” says David Conn, spokesperson, ThreeSixty Group. “With an estimated presence in more than 1,000 top U.S. specialty and department stores, the coming holiday season looks bright. Attending Licensing Expo in May is a key part of the expansion strategy for the upcoming year as FAO Schwarz is evaluating select licensing partners in the marketplace.”

Additionally, thousands of brands will return to the 2017 lineup, including A+E Networks, AT&T, BBC Worldwide, BMW, Capcom, Crayola, Edge Americas Sports, Energizer, Ford, Grumpy Cat, Kathy Ireland Worldwide, National Wildlife Federation and Starter, among many others.

Complimentary registration is now available for Licensing Expo here.