Licensing Expo has announced plans to add a 5,000-square-foot motorsports-themed feature area in 2014. 

The Motorsports Café, which will be located in the Brands and Agents section of the show, will be home to the leading sanctioning bodies in the motorsports industry, all of whom are looking to grow and develop their businesses through licensing and brand extensions. Vehicles and drivers will be featured from The National Hot Rod Association, Score International Off Road Racing, Global Rally Cross and more.

“This is an exciting new venture for Licensing Expo and one that will raise the profile of sports licensing among our attending retailers and manufacturers,” says Jessica Blue, vice president, Licensing Expo.

Advanstar is partnering with motorsports experts Race Motorsports Marketing and Hot Import Nights to organize and promote the new feature.

“We are very excited to bring the action-packed world of motorsports into the spotlight at Licensing Expo and to clearly define the associated benefits from a business perspective,” says Brian Rock, president, Race Motorsports Marketing.

Adding to the motorsports excitement, Dorna Sports is planning to bring its MotoGP brand (the grand prix championship in motorcycle road racing) to the 2014 show.

Licensing Expo, which is sponsored by the International Licensing Industry Merchandisers’ Association, will take place June 17-19 at the Mandalay Bay Convention Center in Las Vegas, Nev. For more details on the show, visit LicensingExpo.com.