, the world's largest and most influential licensing industry event, today announced Rachel Shechtman, Macy’s Brand Experience Officer and founder of STORY, will take the stage for the Licensing Expo keynote address on Wednesday, June 5 at 9:15 a.m. – 10:15 a.m., which is part of Licensing University, produced by
. The keynote presentation, “
,” will explain how the STORY retail model has come to life at Macy’s and explore innovations that address evolving consumer expectations while driving foot traffic.
Licensing Expo 2019 takes place June 4 - 6 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
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“Rachel’s proven brand experience expertise will be well-received by our audience,” said Jessica Blue, senior vice president, Global Licensing Group, Informa.
With brick-and-mortar accounting for over $206.4 billion in sales of licensed consumer merchandise, or 76 percent of all sales, according to the
, innovation is key to continuing retail’s success as consumer shopping habits continue to realign. Entrepreneur Rachel Shechtman recognized this eight years ago, when she launched the retail concept STORY in Manhattan in 2011, focusing as much on customer experience and engagement as it did on sales. Now, those innovations are rolling out across the nation following Macy’s acquisition of STORY last year, and Shechtman being named as Macy’s Brand Experience Officer.
“Rachel truly is one of the most creative and innovative minds in retail today, so we are honored to be able to hear from her as she embarks on the next chapter of STORY at Macy’s,” says Maura Regan, president, LIMA. “I look forward to the insight and inspiration she will share with us at Licensing Expo, as we all look for ways to adapt and thrive in this new retail era.”
To learn more about this year’s keynote, please visit:
The Licensing Expo Keynote is free to all attendees. To attend Licensing Expo for free, please visit:
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