As one of the biggest licensing markets in the world, Japan has become a key territory for international organizations looking to expand their brands’ reach.
From character to corporate brands, the potential for merchandising in the country is vast. On the licensee side as well, potential partners have ample options with character brands such as Hello Kitty or anime properties such as “Naruto.” The market provides valuable options for brand growth. That is why industry events such as Licensing Expo Japan offer a great way to get your foot in the door of the market and establish connections.
Co-located with the Tokyo International Gift Show, LEJ runs Sept. 3-6 and provides one of the biggest stages for licensing industry discussions in the country. It even provides licensing professionals the chance to connect with nearly 2,900 existing and potential licensee companies that exhibit.
To give you an inside peek at what LEJ can offer your company, we’ll be showcasing exhibitors at the show over the next few months. To kick things off, we are taking a look at international brand management agency IMG.
Representing a Diverse Portfolio of Clients
IMG represents brands across a diverse range of names and industries. Brands in IMG’s portfolio include the likes of well known entities such as “Fortnite,” Dolly Parton and FCA Italy. The diversity of names points to a variety of markets including:
- Sports brands, teams and events;
- Corporate trademarks, institutions and non-profits;
- Fashion, lifestyle and entertainment and
- Individual athletes, legends and personalities.
Meet with IMG at LEJ
To learn more about IMG, be sure to visit them on the Licensing Expo Japan floor at booth C-08.