Licensing Expo to Host Retail Webinar
Steven Ekstract will provide key insights into market trends for both e-commerce and brick-and-mortar retailers.
GLOBAL–Licensing Expo, organized by UBM, will present the webinar “Licensing and Collaborations for Retailers” this Wednesday, March 28.
During the webinar, Steven Ekstract, brand director, Global Licensing Group, UBM, will provide insight into market trends for both e-commerce and brick-and-mortar retailers. He’ll also explain how licensing and collaborations work as well as how retailers can utilize these tactics to drive new business.
According to the 2017 LIMA Annual Global Licensing Survey, retail sales of brand licensed products grew 4.4 percent to $262.9 billion worldwide in 2016, with 79 percent of those sales coming from brick-and-mortar retailers and 21 percent from online retailers.
“Licensing and Collaborations for Retailers” will take place at 9 a.m. PST on Wednesday, March 28. To register for the webinar, click here.