Licensing Expo Highlights Entertainment Brands 2

Top character and entertainment brands from all facets of media including film, television, online, music and gaming will meet once again at Licensing Expo.

April 6, 2018

Licensing Expo Highlights Entertainment Brands 2

Character and entertainment brands from Nick, Cartoon Network and more will be featured at this year’s Expo.


The annual tradeshow is an opportunity for these brands to make connections, further their influence and extend into new product categories and territories.

Produced by UBM Americas and sponsored by the International Licensing Industry Merchandisers’ Association, Licensing Expo is held on June 21-23 at the Mandalay Bay Convention Center in Las Vegas, Nev.

“Licensed products account for $241.5 billion in total retail sales worldwide, with 44.4 percent of that from character and entertainment brands,” says Jessica Blue, senior vice president, licensing, UBM. “Licensing Expo provides an opportunity for these brands to showcase new concepts and evergreen franchises, to update existing partners and find new ones.”

As the longest running licensing tradeshow, Licensing Expo connects more than 16,150 licensees, manufacturers and retailers with

both iconic and emerging intellectual properties each year. The 2016 show features brands such as

Alvin and the Chipmunks,

Angry Birds

, Dr. Seuss, “Five Nights at Freddy’s,” Garfield, Hot Wheels,


, My Little Pony, “The Simpsons,” “The Smurfs,” “Sonic the Hedgehog,” “SpongeBob SquarePants,” The Swan Princess, “Teenage Mutant Ninja Turtles,” “Thomas & Friends,” Transformers and

The Very Hungry Caterpillar


Some of these characters can be seen during the annual Licensing Expo Character Parade, which is held at select times throughout the show. Anticipated by attendees and exhibitors alike, the Character Parade is the place where character and entertainment licensing comes to life.


More than 435 companies representing more than 5,000 brands will be exhibiting at this year’s Licensing Expo. Character and entertainment highlights include BBC Worldwide, C3 Entertainment, CBS Consumer Products, DreamWorks Animation, Hasbro, Iconix Brand Group, Mattel, MGA Entertainment, NBCUniversal Brand Development, Nickelodeon, One Entertainment, Paramount Pictures, Rovio Entertainment, Saban Brands, Sony Pictures Consumer Products, Striker Entertainment, Twentieth Century Fox Consumer Products, Ubisoft Entertainment, Warner Bros. Consumer Products and many more.

Can’t wait for June? Check out the NYC Licensing Summit video series for exclusive, on-demand content from executives such as Hasbro’s Simon Waters. Videos are now available for purchase



Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.