Licensing Expo to Highlight Int'l Brands

Licensing Expo will feature new International Pavilions and increased representation from countries including Brazil, China, El Salvador, Korea, Malaysia, Mexico and Taiwan at this year’s show.

April 6, 2018

Licensing Expo to Highlight Int'l Brands

International Pavilions will expand with new countries and brands.


These exhibitors join a growing list of more than 35 countries and 700 international brands that are significantly expanding their footprint at this year’s show.

Produced by UBM Americas and sponsored by the International Licensing Industry Merchandisers’ Association, Licensing Expo will take place June 21-23 at the Mandalay Bay Convention Center in Las Vegas, Nev.

Licensing Expo’s seven International Pavilions will serve as commercial centers for each country and will offer a full range of licensing activity. Each dedicated space features brands from that region looking to license and resources for licensors looking to bring their brand to that country.

“As the global meeting place for the licensing industry, Licensing Expo is pleased to welcome new and expanded International Pavilions to the 2016 show,”

says Jessica Blue, senior vice president, licensing, UBM. “International participation is a key focus of the Expo with one-third of last year’s attendees traveling in from outside the U.S. With an expanded international presence on the show floor, Licensing Expo is committed to delivering a truly global experience for both exhibitors and attendees.”

The newly added China Pavilion will feature key brands from animation, comics and gaming and includes characters such as “Boonie Bears,” “Dragmon,” “Chicken Stew,” “Brainy Bubbly Bug Buddies,” “Kung Fu Masters of the Zodiac” and Ali the Fox, which is celebrating its 10th anniversary.

The China Pavilion will also host an opening ceremony on the first day of Licensing Expo, June 21, at 9:30 a.m. to commemorate its first year at the show and the important brands represented within the pavilion.

“The China Pavilion is organized by China ACG Group and operated by ACG-IP Trading Centre,” says Tuo Zuhai, chairman, China ACG Group. “The pavilion focuses on enhancing the value of famous Chinese ACG original brands and characters in the international market. With an on-site team in place to assist, the China Pavilion staff will provide consultation at Licensing Expo for exhibitors and attendees who are interested in learning more about the growing licensing opportunities in China.”

New International Pavilions at the show will include the Malaysia Pavilion hosted by MDEC. The Malaysia Pavilion will feature brands and characters including “ABC Monsters,” “Chuck Chicken,” Ejen Ali, “Happy Together,” “Harry and Bunnie,” Kobushi, Kuu Kuu Harajuku and Mia, among others.

The new El Salvador Pavilion will include exhibitors from various product categories such as agents, non-profit companies, characters, digital content and toys and games from Proesa, an institution for exports, investment promotion and public-private partnerships in El Salvador.

Returning International Pavilions for the 2016 show include the Korea Pavilion, which features 12 top companies from the country and includes brands such as “Boing the Play Ranger,” “Bolts and Blip,” “Bubble Bubble Marinn,” “Cuby Zoo,” Dibo the gift dragon, “Iron Kid,” “Robocar POLI” and “Spark and T-Buster.”

Also returning is the Mexican Pavilion, which will add several new exhibitors to its lineup including Alegretto, Club Santos Laguna, The Brand Licensing Entertainment, Tycoon Enterprises and Versalicensing, among others.

Complimentary registration for Licensing Expo is available



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