Licensing Expo to Feature Top Brands, Agents

Licensing Expo will welcome more than 5,000 brands from consumer goods and lifestyle categories–such as automotive, corporate, food and beverage, household, publishing, sports and non-profit–at the annual event.

April 6, 2018

Annual trade show will showcase IMG, Iconix, The Joester Loria Group, Striker Entertainment and other top licensing agencies.


Sponsored by the International Licensing Industry Merchandisers’ Association, the Expo will return to the Mandalay Bay Convention Center in Las Vegas, Nev., May 23-25.

“We’re thrilled to host the world’s top brands and licensing agencies since 1980,” says Jessica Blue, senior vice president, licensing, UBM. “This is a pivotal time in the industry and we are pleased to provide agencies, retailers and manufacturers with a central place to collaborate and bring fresh, new ideas and creative licensing opportunities to life.”

Household and lifestyle brands that will be represented at this year’s show include: American Honda, American Red Cross, AT&T, Baby TV, Coca-Cola,


, Boy Scouts of America, Butterfinger, Comedy Central, Crayola, Hawaiian Tropic,

The Hollywood Reporter

, Kelly

Ripa Home, Marilyn Monroe, Nestle, Pop Tarts, Rice Krispies, Road & Track, San Diego Zoo, Scott Living/The Scott Brothers, Starter, Shell, Tide and Volvo.

“This will be Global Icon’s 19th year exhibiting at Licensing Expo and we’re looking forward to returning,” says Jeff Lotman, chief executive officer, Global Icons. “The show is a valuable platform for featuring our brands and properties, as well as connecting with new brands, manufacturers and retailers. Our sales team benefits from being able to meet with many licensees and clients in a short time frame. It’s also an important show for executives from our U.K. and China offices as many clients have global representation. It’s a perfect time to explore new opportunities, as well as catch up with existing partners.”

Additionally, more than 30 licensing agencies will be exhibiting at the event including: Beanstalk/Tinderbox/Blueprint, Brand Central, The Brand Liaison, Brandgenuity, Creative Licensing Corporation, Dimensional Branding, Earthbound Brands, Global Icons, Iconix Brand Group, IMG Worldwide, Jewel Branding & Licensing, The Joester Loria Group, Licensing Management International, Licensing Matters, LMCA, LoCoco Licensing, One Entertainment, Seltzer Licensing Group, Sony Music Brand Solutions, Striker Entertainment, The Sharpe Company, TSBA Group, The Wildflower Group and Wild Apple Licensing, among others. For a complete list of exhibiting companies,

click here.

“2017 will mark Earthbound’s first year at the Licensing Expo. We like to refer to ourselves as the industry’s ‘best kept secret’ because we often operate behind the scenes while our clients experience exponential growth,” says Jeffrey Cohen, co-chairman and chief executive officer, Earthbound Brands. “We are thrilled to have the opportunity to showcase all of our clients and brands including American Honda, the newest member of the Earthbound family. We look forward to what should be an extremely productive event for us.”

Furthermore, Licensing Expo will feature a host of new activities, including an Agents’ Business Forum, part of Licensing Week, on Thursday, May 25 from 11 a.m. – 12 p.m. During the Forum, brand owners will have the opportunity to join exhibiting licensing agents for a morning of networking, coffee and pastries. Exhibiting and attending brand owners will also be able to simplify the process of finding representation for their brands by exploring available agents, getting advice from industry experts and connecting with other brand owners looking for an agent.

“The Licensing Expo is an important marketplace which provides us with a great opportunity to meet with manufacturers and retailers as well as to present the unique opportunities offered by our clients’ brands,” says Joanne Loria, executive vice president and chief operating officer, The Joester Loria Group. “We are proud to have participated in this event for so many years and are excited for the 2017 show.”

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