Dekel Brands, Bandai Namco, Iconix and more will exhibit at Licensing Expo for the first time.

Licensing Expo, organized by UBM Americas, has announced an expanded lineup of new exhibitors for this year’s show.

Sponsored by the International Licensing Industry Merchandisers’ Association, Licensing Expo will take place June 21-23 at the Mandalay Bay Convention Center in Las Vegas, Nev.

This year, more than 150 new exhibitors will join the 2016 lineup and includes Bandai Namco Entertainment, Capital One Spark Business, Dekel Brands, Edge Americas Sports, Equity Management, Global Rebels, GoldieBlox, Iconix Brand Group, J!nx, Lawless Entertainment, Loot Crate, National Breast Cancer Foundation, Ninja Division Publishing, Pulse Evolution, Sandy Dollar and The SeaBabbies, The Henry Ford Museums and McIlhenny Company (makers of Tabasco brand products), among many others.

“New exhibitors join Licensing Expo to expand their brand, find partners and extend their properties into previously unexplored product categories and territories,” says Jessica Blue, senior vice president, licensing, UBM. “The show floor is where new partnerships are created and existing ones strengthened through unique and spontaneous business opportunities.”

More than 450 companies will exhibit at Licensing Expo, many with increased space size to accommodate their expanded brand portfolios. Returning exhibitors include Aardman, Beanstalk/Tinderbox/Blueprint, C3 Entertainment, Cherokee Global Brands, DreamWorks Animation, Hasbro, ITV Studios Global Entertainment, Jazwares, Mattel, Mauricio de Sousa Produções Eireli, MGA Entertainment, Nickelodeon, One Entertainment, Sony Pictures Consumer Products, Striker Entertainment, The Jim Henson Company and Tuba N. Co., among many others.

“Hearst is one of the largest and most diverse media, information and services companies in the world, with some 360 businesses in more than 150 countries,” says Adam Cooper, publisher and international licensing director, Hearst Magazines. “Product licensing is a relatively new business within this mix, and Licensing Expo will help us highlight our licensing programs, make new connections and ideally, develop new product lines.”

Now in its 36th year, Licensing Expo is the place where more than 16,700 retailers, licensees, manufacturers, distributors and licensing agents from 90 countries come together with 5,000 of the hottest brands to discuss licensing and brand extension deals. Complimentary registration for Licensing Expo can be found here.