Licensing Expo China 2019 to Feature New Interactive Activities

The Global Licensing Group has announced that Licensing Expo China will host a new series of interactive activities designed to encourage attendees and brands to forge strategic relationships.
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License Global

February 14, 2019

Licensing Expo China 2019 to Feature New Interactive Activities

The third annual trade show will showcase more than 800 brands, reflecting the growth of China’s licensing market.

Licensing Expo China will take place July 24-26 at Shanghai’s National Exhibition and Convention Center.

“With last year’s show almost doubling in size, we are eager to build upon this momentum and provide a one-stop environment that will enable influential licensors and licensees to find the right partners to transform their business,” says Jessica Blue, senior vice president, Global Licensing Group, UBM.

The 2018 show demonstrated immense growth, with 51,485 (up 46.86 percent year-over-year) worldwide buyers and 123 exhibitors (up 51.85 percent year-over-year) in attendance, showcasing more than 425 brands and licensing properties.

 Licensing Expo China 2019 will welcome back many exhibitors including Alpha, China Literature, Fantawild and more. Attendees will also find new brands at the show this year including Bona Film Group Limited and Wanda, among others.

“We’re excited to

provide a platform for licensors and licensees to explore the growth potential of China’s licensing market," says Celia Gu, general manager, UBM China.“The 2018 exhibition was an overwhelming success; PPW met with more than 600 licensees and industry experts at the exhibition," says Chan Wah Chun Ivan, chief executive officer, PPW Promotional Partners Worldwide. "Many companies came for 'Peppa Pig' and our other excellent IP, such as 'Chuggington,' 'Teletubbies' and 'The Smurfs.' We are excited to see what the 2019 show brings.”

Licensing Expo China will offer attendees an array of activities including:

  • IP+X: New this year, IP+X aims to link IPs with different industries, such as food and beverage, beauty and health, fashion, furniture, hotel and leisure and culture.

    • Matchmaking: Returning in 2019 is the Matchmaking Service, offering exhibitors and attendees the opportunity to pre-book business ahead of the event. Other matchmaking activities include the VIP Buyer Matchmaking Roadshow, Exhibitor Roadshow, Matchmaking Afternoon Tea, Matching Brunch, among others.

      • China Licensing Conference: Co-organized by the International Licensing Industry Merchandisers’ Association (LIMA) and Licensing Expo China, the revamped conference schedule will offer insight into current licensing trends, as well as panels on the fundamentals of licensing and diversified topics throughout a number of licensing categories.

        • New Specialized Zones: This year, attendees will have access to brand-new zones in the International Pavilion, a dedicated space for different companies and agents from across the globe to gather. Zones include Film & Broadcasting, Animation & Characters & Gaming, Art & Museum and the Brands & Agents zone. Additional services and programs offered at Licensing Expo China 2019 include the China Licensing Awards, designed to encourage the original creativity, progress and excellence of China’s licensors, licensees and retailers.

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