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Licensing Expo 2019 Announces New Exhibitors

Licensing Expo 2019 Announces New Exhibitors
Licensing Expo, the world's largest and most influential licensing industry event, has announced a number of new exhibitors that will be in attendance, adding to the diverse catalog of attendee brands spanning many industries.

New brands on the show floor include Coca-Cola, Encyclopedia Britannica/Merriam-Webster, Game of Thrones, Penthouse, Perfetti Van Melle, Mars Retail Group, NASCAR, Sony Music, and Summoners War, among many others, highlighting the growing number of properties embracing licensing to extend their offerings, reinforce brand loyalty and engage with consumers. Licensing Expo takes place June 4–6 at the Mandalay Bay Convention Center in Las Vegas.

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“As a company new to licensing, we’re excited to be exhibiting at our first Licensing Expo,” says Sal DeSpirito, vice president, marketing and channel development at Encyclopedia Britannica. “We’re focused on expanding the ways in which we reach new audiences and are eager to introduce the many licensing and partnership opportunities that exist under invigorated content and brand initiatives.”

For more than 35 years, Licensing Expo has gathered thousands of brands to create the most diverse collection of properties available for licensing worldwide.

This year, more than ever, new properties from art, automotive, entertainment, food and beverage, gaming, literature, media publishing, music, sports and more, will be on display, joining a plethora of returning exhibitors to the show. “We’re thrilled to welcome new exhibitors to Licensing Expo every year.

More and more brands are seeking ways to better connect and engage with consumers, and licensing has proven to be a valuable strategy which is evident by the growth of diverse property categories on the show floor,” says Howard Gelb, vice president, sales, Global Licensing Group, UBM. “We’re especially excited to welcome properties from growing licensing verticals, including: cannabis, sports, art, food and beverage.”

While entertainment and character licensing remains the largest industry category accounting for $121.5 billion, according to the 2018 LIMA Annual Global Licensing Industry Survey, the market is experiencing widespread growth amongst all categories, a key factor to the industry’s sustained growth. Year-over-year, art, music, publishing, and sports realized a growth rate of 39.4%, 8.2%, 5.3%, 4.9%, respectively, in retail revenue from licensed merchandise.

More than 5,000 brands from every property category will showcase at Licensing Expo, connecting with over 16,000 retailers, licensees, and manufacturers, with representation from across the globe.

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