Licensing Expo 2019 Announces Alliance with PRØHBTD

Licensing Expo, the world's largest and most influential licensing industry event, today announced PRØHBTD, a company that creates and markets lifestyle and wellness brands to global audiences, will be an exhibitor through 2021. PRØHBTD’s presence at the show will include an exclusive curated marketplace hosting hemp and CBD consumer brands.

The 2019 Licensing Expo takes place June 4–6 at the Mandalay Bay Convention Center in Las Vegas, NV. To register as media, please visit: licensingexpo.com/press/register.

“Given the growing industry of the CBD market, we are excited to welcome PRØHBTD to the show this year,” says Howard Gelb, vice president, sales, Global Licensing Group, UBM. “Brand licensing can be a strategic avenue for emerging industries to diversify their revenue stream and to reach new audiences. As the CBD market alone is expected to be worth $22 billion in the U.S. by 2022, we believe PRØHBTD’s involvement at Licensing Expo will open many doors for participating brands in the health and wellness category.” 

“We are in the branded products phase of the hemp and CBD industry,” says Drake Sutton-Shearer, chief executive officer, PRØHBTD. “Working alongside Licensing Expo, we can now help emerging brands expand their category reach and open up new revenue streams through licensing. We are excited to host these emerging brands in our Expo marketplace and connect them with mainstream companies that they previously have not had access to.”

In addition to hosting brands on the expo floor, PRØHBTD will participate in Licensing Expo’s Licensing University, which offers a full slate of “up close and personal” Roundtable sessions on the latest trends in the licensing industry. PRØHBTD’s session, “The State of Cannabis and Hemp, the Emerging Brand Wars & the Global Licensing Opportunity,” will be keynoted by CEO Drake Sutton-Shearer and will include a discussion with Allison Ames, President and CEO of Beanstalk, a premier global brand extension licensing agency, and Craig Binkley, President of PRØHBTD’s consumer brands group PRØworks.

For more information on Sutton-Shearer’s session, see below.

  • Date: Wednesday, June 5, 2019
  • Time: 12:00 p.m. – 1:00 p.m. PST
  • Location: Licensing University Theater (Booth B79)

To register Licensing Expo for free, please visit: licensingexpo.com/register.

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