Ian Downes, director, Start Licensing, Paul Bufton, vice president, licensing and business development, warner bros. consumer products EMEA and Simon Gresswell, chief operating officer, Sanrio global limited will take part in the Mind Hike challenge in September, to memorialize Downes’ son Calum.
The event kicks off Sept. 15 at the Eden Project in Cornwall, U.K. and the trio will hike 40 miles in 24 hours across the city. The group has established a fundraising goal of £5000 on behalf do Mind - The Mental Health Charity which provides care and help for those with mental health issues.
“Calum was much loved by his family and wide circle of friends at home and at University and his death was a great shock to us. Whilst everyone is still struggling to understand why Calum left us, his friends and family want to remember him in a positive way and try to nurture their love for him by fundraising in his memory,” says Downes.
The team is inviting friends and colleagues from the Licensing Industry to support their fundraising by taking part in “Walkforcal,”a walking tour of South London on Aug. 2.
The 2 hour long event will tour will cover many of London’s most popular attractions and pubs.
For more information visit: www.justgiving.com/hikeforcalpage