This year’s Licensing Awards saw winners from leading names in the industry including Primark, National Geographic and LEGO.
The 2019 winners were announced in front of nearly 1,300 industry representatives. The gala dinner was hosted by entertainer Vernon Kay and held at The Grosvenor House Hotel in London on Sept. 10. This year’s awards were again backed by Brand Licensing Europe 2019 and Licensing International. The full list of this year’s winners are below:
Licensing International, U.K. Rising Star
Laura Lane, founder, My Icon Story
Retail
Best Retailer of Preschool Licensed Products (0-5)
Best Retailer of Kids’ Licensed Products (5-16)
Winner: Primark
Sponsor: Primark
Best Retailer of Adult Licensed Products
Sponsor: Warner Bros. Consumer Products
The Radar Award
Best Licensed Retail Marketing Initiative
Winner: National Geographic Photo Ark Collection at Clarks
Top Retailer Award
Winner: Primark
Products
Best Licensed Toys or Games Range
Winner: Harry Potter Wizarding World by LEGO
Sponsor: The Walt Disney Company
Best Licensed Products or Stationery Range
Winner: Disney Faces Collection by UK Greetings
Sponsor: Boat Rocker Studios
Best Licensed Food or Drink Range
Winner: The Snowman Confectionary Collection by Rose Marketing
Sponsor: Rainbow Productions
Best Licensed Dress-Up or Partyware
Winner: Barbie 60th Anniversary Set by RH Smith & Sons
Best Licensed Preschool Apparel Range (0-5)
Winner: Peter Rabbit Collection by Paul Dennicci for M&Co
Best Licensed Children’s Apparel Range
Winner: National Geographic Footwear Collection by Clarks
Best Licensed Adult Apparel Range
Winner: Hello Kitty Collection by ASOS and Sanrio
Sponsor: Dependable Solutions
Best Licensed Written, Listening or Learning Range
Winner: Toy Story Personalized Collection by Signature Gifts
Sponsor: Those Licensing People
Best Licensed Giftware Range
Winner: Mary Poppins Accessories by Difuzed
Sponsor: Penguin Ventures
Best Licensed Home Décor, Tableware or Housewares Range
Winner: Friends Homewares by Pyramid International
Sponsor: Spring Fair & Autumn Fair
The Innovation Award
Winner: Harry Potter Invisibility Cloak by Wow! Stuff
Properties
Best Preschool Licensed Property (0-5)
Best Children’s or Tween Licensed Property (5-12)
Best Teen or Adult Licensed Property
Sponsor: Global Brands Group
Best Gaming Licensed Property
Best Film Licensed Property
Winner: Toy Story 4
Sponsor: Pyramid International
Best Music or Celebrity Licensed Property
Winner: England Football and Lionesses
Sponsor: Formula E and TSBA
The Classic Licensed Property Award
Best Licensed Promotions Campaign
Winner: Incredibles 2 Campaign by Plenty and Blue-Chip Marketing Agency
Sponsor: Brand Licensing Europe
Honorary Achievement Award