The Licensing Awards 2019: Winners, Innovators and Brand Leaders

This year’s Licensing Awards winners include leading industry names such as Primark, National Geographic and LEGO.
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License Global

September 11, 2019

The Licensing Awards 2019: Winners, Innovators and Brand Leaders

This year’s Licensing Awards saw winners from leading names in the industry including Primark, National Geographic and LEGO.

The 2019 winners were announced in front of nearly 1,300 industry representatives. The gala dinner was hosted by entertainer Vernon Kay and held at The Grosvenor House Hotel in London on Sept. 10. This year’s awards were again backed by

Brand Licensing Europe 2019

and Licensing International. The full list of this year’s winners are below:

Licensing International, U.K. Rising Star

Laura Lane, founder, My Icon Story


Best Retailer of Preschool Licensed Products (0-5)

  • Winner: Sainsbury’s Argo

    • Sponsor: eOne

      Best Retailer of Kids’ Licensed Products (5-16)

      • Winner: Primark

        Sponsor: Primark

        Best Retailer of Adult Licensed Products

        • Winner: Primark

          • Sponsor: Warner Bros. Consumer Products

            The Radar Award

            • Winner: Home Bargains

              • Sponsor: WildBrain

                Best Licensed Retail Marketing Initiative

                • Winner: National Geographic Photo Ark Collection at Clarks

                  • Sponsor: Centum Books

                    • Top Retailer Award

                      Winner: Primark

                      • Sponsor: Mattel UK


                        Best Licensed Toys or Games Range

                        • Winner: Harry Potter Wizarding World by LEGO

                          • Sponsor: The Walt Disney Company

                            Best Licensed Products or Stationery Range

                            • Winner: Disney Faces Collection by UK Greetings

                              • Sponsor: Boat Rocker Studios

                                Best Licensed Food or Drink Range

                                • Winner: The Snowman Confectionary Collection by Rose Marketing

                                  • Sponsor: Rainbow Productions

                                    Best Licensed Dress-Up or Partyware

                                    • Winner: Barbie 60th Anniversary Set by RH Smith & Sons

                                      • Sponsor: Smiffys

                                        Best Licensed Preschool Apparel Range (0-5)

                                        • Winner: Peter Rabbit Collection by Paul Dennicci for M&Co

                                          Best Licensed Children’s Apparel Range

                                          • Winner: National Geographic Footwear Collection by Clarks

                                            • Sponsor: Hasbro

                                              Best Licensed Adult Apparel Range

                                              • Winner: Hello Kitty Collection by ASOS and Sanrio

                                                • Sponsor: Dependable Solutions

                                                  Best Licensed Written, Listening or Learning Range

                                                  • Winner: Toy Story Personalized Collection by Signature Gifts

                                                    • Sponsor: Those Licensing People


                                                      Licensed Giftware Range

                                                      • Winner: Mary Poppins Accessories by Difuzed

                                                        • Sponsor: Penguin Ventures

                                                          Best Licensed Home Décor, Tableware or Housewares Range

                                                          • Winner: Friends Homewares by Pyramid International

                                                            • Sponsor: Spring Fair & Autumn Fair

                                                              The Innovation Award

                                                              • Winner: Harry Potter Invisibility Cloak by Wow! Stuff

                                                                • Sponsor: Cartoon Network


                                                                  Best Preschool Licensed Property (0-5)

                                                                  • Winner: Peppa Pig

                                                                    • Sponsor: Character World

                                                                      Best Children’s or Tween Licensed Property (5-12)

                                                                      • Winner: Harry Potter

                                                                        • Sponsor: Misrli

                                                                          Best Teen or Adult Licensed Property

                                                                          • Winner: emoji company

                                                                            • Sponsor: Global Brands Group

                                                                              Best Gaming Licensed Property

                                                                              • Winner: Fortnite

                                                                                • Sponsor: Funko

                                                                                  • Best Film Licensed Property

                                                                                    Winner: Toy Story 4

                                                                                    • Sponsor: Pyramid International

                                                                                      Best Music or Celebrity Licensed Property

                                                                                      • Winner: England Football and Lionesses

                                                                                        • Sponsor: Formula E and TSBA

                                                                                          The Classic Licensed Property Award

                                                                                          • Winner: The Snowman

                                                                                            • Sponsor: GB eye

                                                                                              Best Licensed Promotions Campaign

                                                                                              • Winner: Incredibles 2 Campaign by Plenty and Blue-Chip Marketing Agency

                                                                                                • Sponsor: Brand Licensing Europe

                                                                                                  Honorary Achievement Award

                                                                                                  • Winner: Patrick Bailey

                                                                                                    • Sponsor: Sambro

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