From themed pop-up experiences to immersive restaurants and resorts, the desire to show brand affinity in all aspects of life – and move beyond the physical product – motivates consumers to show up, share and engage.
From the wildest concepts to execution and experience, hear from leaders across experiential initiatives on how brands can help bring intellectual property to life in increasingly creative ways.
Register now to hear speakers Matt Proulx, vice president, location-based entertainment, Hasbro; Warren Schorr, vice president, business development and global licensing, Crayola; and George Wade, founder, president, Bay Laurel Advisors. Judith Rubin, editor, InPark Magazine, will be the moderator.
Book your spot on the next License Global Live webinar here:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.