Tony Lisanti, global editorial director, License Global, and Caren Chacko, vice president of brand management, Beanstalk, will host a presentation on brand licensing at Chicago’s annual International Home and Housewares Show.

April 6, 2018

2 Min Read

Tony Lisanti and Caren Chacko will lead a session on licensing at the Chicago Housewares show.

Tony Lisanti, global editorial director, License Global, and Caren Chacko, vice president of brand management, Beanstalk, will host a presentation on brand licensing at Chicago’s annual International Home and Housewares Show.

The session, “The Essential Ingredients for Successful Licensing,” will take place at the Innovation Theater on Sunday, March 19, at 12:30 p.m.

During the presentation, Lisanti will provide an overview of the licensing sector as well as the general trends in the industry, specifically within the home and housewares sector. Chacko will also discuss the benefits of licensing for manufacturers and suppliers.

The presentation is free to all attendees.

The International Home + Housewares Show, organized by the International Housewares Association, will take place at the McCormick Place Exposition Center in Chicago, Ill., March 18-21.

Beanstalk is the world’s third largest licensing agent with $5.9 billion in licensed retail sales, according to License Global’s annual Top 20 Global Licensing Agents report, and represents a number of clients and brands such as Stanley Black & Decker, the U.S. Army, Captain Morgan, Guinness, Xbox One and Bear Grylls, among many others. Additionally, the agency launched its Icon Representation division last year, which represents late celebrities–such as Bruce Lee, Harvey Milk, Yogi Berra, Farrah Fawcett and Isaac Hayes–for licensing, advertising, media campaigns and other long-term brand associations.

License Global, part of UBM’s Global Licensing Group, is the official publication of Licensing Expo and Brand Licensing Europe and reaches 90,000 subscribers worldwide via its slate of editorial products, including a print magazine, daily and regional e-newsletters, a video service featuring executive interviews and a range of exclusive reports and special editions, including the annual Top 150 Global Licensors ranking. The magazine also hosts the NYC Licensing Summit event every spring in New York City.

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