Lamborghini will take its place in the newly created Brands section of BLE, alongside brands such as Adidas-A.C. Milan, Adidas-Real Madrid, Manchester United Merchandising, Chupa Chups, NBA Europe, The Royal Ballet, Discovery, Maui & Sons and many other sports, lifestyle and consumer brands.
“We are very pleased to welcome Automobili Lamborghini to Brand Licensing Europe 2013,” say Darren Brechin, event director, BLE. “It is a brand with an extraordinary heritage and powerful associations. We wish the team a very successful show and look forward to learning about the opportunities they bring to potential partners. Automobili Lamborghini is a very exciting addition to the brands on offer to retailers, licensees and other visitors at BLE this year.”
Brand Licensing Europe will take place Oct. 15-17 at London’s Olympia exhibition hall. For more information
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