Brand Licensing Europe kicked off with the first official keynote session at The Licensing Academy with Pam Kaufman, president, Viacom/Nickelodeon Consumer Products. During the fireside chat with Amanda Cioletti, content director, License Global, Kaufman shared insights into the changing retail landscape and discussed how the newly-formed, globally-aligned Viacom/Nickelodeon Consumer Products positions the organization for success and how consumer products fits into Viacom’s broader strategy. Kaufman said that she was having “the best time ever” in her new role and is positive about the collaboration between Viacom and Nickelodeon. Now that one team is handling the portfolio across the company, she is looking for licensing opportunities within the new and classic library at VNCP and Paramount Pictures for films such as Top Gun, Clueless and more. She is also meeting with teams and assessing markets, with a focus on Asia, Brazil and Mexico.
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