Following shortly after at 2:30 p.m. in the Brands & Lifestyle Theatre, representatives from world-leading sports organizations including Roland-Garros will join Kelvyn Gardner, chair and managing director, LIMA UK, for a panel discussion about opportunities in sports licensing. In addition, the NBA and the International Basketball Federation will also join for a session on the opportunities in basketball licensing following the sport’s increased popularity in Europe. Elsewhere on the show floor, BLE is presenting its biggest-ever lineup of sports licensors. Exhibitors include Admiral Sportswear, Dorna Sports, FC Barcelona, Roland-Garros, International Basketball Federation, NBA, Juventus Football Club, Manchester City FC, Tour de France, Dakar, Paris Saint-Germain, Arsenal FC, UEFA Euro 2020, French Football Federation, Royal Dutch Football Association, the FA, Benfica, Real Madrid, FIFA, 4Play, Forever Collectibles and the Rugby World Cup.
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