The Insights People Add Russia, China to Kids Insights Portfolio

Russia and China are the latest countries involved with Kids Insights.
License Global

October 14, 2020

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Kids Insights, part of The Insights People, has announced the expansion into two new countries, Russia and China. 

The Insights People are exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via


The creation of Kids Insights Russia and Kids Insights China follows the launch of the brand into Australia and Canada back in July. With the addition of Russia and China, Kids Insights is now surveying more than 5,000 children every week, across five continents and 13 countries, totaling 277,550 children each year.

Kids Insights already operates in the U.K., U.S., France, Germany, Italy, Spain, India, Brazil, Mexico, Australia and Canada, with China and Russia being its latest expansion. The company works with clients such as Amazon, Formula 1, LEGO, MediaCom, Pokémon, SEGA, Warner Bros and Viacom.

“We continue on our quest to be the out and out global leaders in kids, tweens and teens market intelligence,” says Nick Richardson, founder and chief executive officer, The Insights People. “We are delighted to be launching into Russia and China, two markets which are evolving at

a significant rate and countries where we have received huge demand for our award-winning service – which is now available in native languages in addition to English.”

Data collection for China started back in September, and for Russia it started in October with the first Kids Insights China reports due out at the end of December and Kids Insights Russia reports launching at the end of January 2021. 

The Manchester-based company just released its inaugural “Trends Across the Planet”


report, which identifies some of the key trends in the kids, tweens and teens marketplace and is available to download via


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